While it would be impossible to cover the entire range of products and solutions offered in a short article a short overview of some interesting areas provides the extent of the company's capability. These seminars are specially designed to look at applications rather than just products, as the NI philosophy is of course to mix and match standard products to suit the application needs. Since returning from the USA Mike has already presented seven, and has another ten planned throughout the country over the next five months. With the vast range of products on offer from National Instruments (the catalogue is almost 1000 pages long and details more than 900 products) the company finds that one of the best ways to market and make customers familiar with their capability is through seminars. While Hutton will be responsible for managing the local operations as well as technical sales and marketing, Naude will take care of technical support for National Instrument customers. He returned to Johannesburg in October last year with the objective of establishing an office in Midrand where he will shortly be joined by another South African, Dennis Naude, who is currently finishing off his extensive training.
The course included much product-specific technical training but real value for Hutton came through his interaction with NI's American customers and finding solutions to their requirements and problems. National Instruments are more than thorough in their approach and Mike spent the best part of a year at their headquarters in Austin, Texas, where he worked as an applications engineer while on the Engineering Leadership Program. He knew the company's engineers and sales people from their frequent visits to this country and when the opportunity arose for a local National Instruments person he grasped it. Hutton is South African and he basically became very familiar with the NI range of products while working for Debtech, the De Beers R&D facility.
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National Instruments in South Africa will continue to work closely with Westplex, which are still providing full logistical support for the product range. The local NI office became operational late last year with Field Engineer and Office Manager Mike Hutton. Major new expansion areas also included Latin America and Eastern Europe. The last five years has seen numerous new branches being established and amongst the countries chosen was South Africa, this branch office will service the sub-Saharan African region. The innovative US-based company has experienced double-digit annual growth since the company was founded in the mid-'70s and in order to maintain this into the future the new strategy is to establish a physical presence in most countries and regions where the company is active. National Instruments (NI), the measurement and automation specialist, has had a presence in South Africa for many years through its representative Westplex in Randburg.
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